Can I use AI to do my SEO?
Yes, AI can assist with SEO research and drafting, provided you check the factual material it supplies. Our Wrong About You study labelled 2 of 47 HubSpot CRM statements wrong, using 22 September 2026 answer captures and an 8 October reference check. Those two statements concern free-tier contact limits, a concrete input that could otherwise enter a comparison page.
What we measured
Measured. The published statement-review method and records separate forty-seven distinct HubSpot statements into thirty-one true, two wrong and fourteen unverifiable entries, with no stale entries. Both wrong entries are free-tier claims from Claude. One says the free CRM supports a million contacts; the other calls contacts unlimited. Their retained reference is HubSpot's CRM product page as read on 8 October. Each statement has observations across three returns, rather than becoming three separate statement entries. Team review: in progress. This study did not test SEO performance or a correction's effect on it.
Reported. Google's AI features guidance, read on 29 October 2026, says established SEO practices remain relevant to AI Overviews and AI Mode. Its supporting-link requirements include indexing and permission to show a search snippet. OpenAI's search help, read that day, describes web search with linked sources.
Reasoned. A linked answer can supply research material for an SEO draft; the retained HubSpot examples show why a plausible commercial detail still needs a dated reference.
What this means for you
Treat the free-tier claim as an editorial dependency. A page comparing entry plans would change materially if it copied a million-contact allowance instead of the allowance preserved in the vendor reference. The error is in the input fact, before any decision about a title or internal link. A citation beside the generated sentence gives you somewhere to inspect; it does not replace that inspection.
Dates matter here. The answer captures precede the product-page check. If a new draft discusses today's terms, the October historical reference is evidence of the study's classification, rather than a substitute for reading today's terms. The two published entries also concern different propositions: a stated numerical ceiling and an unlimited allowance. Combining them into one loose statement about a generous plan would hide the precise disagreement.
Also asked as
Can I use AI to do my SEO?
Related
- Wrong About You: statement records and rules
- Google AI features and SEO
- ChatGPT web-search documentation
- The Manual chapter on valid measurement
Next step
Use the Free 10-question check (one engine) for a separate dated company-answer sample. No email is needed; runs are limited per network and per day, and by the site's daily allowance.
For one documented company-fact error, Fix one answer, $490. Keep the retained answer and its supporting public source with the correction.
Our answer-study method, v1.1.
Prepared by the Broadcastwell team.
Page owner: Priya Nair, Management Consultant. Corrections: hello@broadcastwell.com