How does the Broadcastwell operating framework work?
Broadcastwell measures and fixes whether AI search engines name B2B software companies.
Run the free checkThe Broadcastwell operating framework runs every engagement in four stages: we fix the buyer question, measure what five engines answer, repair the page or source behind the answer, and check again on the same questions. Each stage has a published clock and a published refund term, quoted below exactly as our pricing, offer and method pages state them on 9 November 2026.
Updated 11 November 2026.
The engines are ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode. The framework describes how the work runs. Which offer you buy decides how much of each stage you get; our service model maps the offers to their workstreams.
Stage 1: the question
Every measured offer starts from buyer questions agreed with you. Our pricing page states the boundary: "It shows what the engines answered to those questions on those dates, not every question buyers ask."
| Offer | Questions agreed |
|---|---|
| Live question, $19 once | "One buyer question of your choosing" |
| Answer Repair, $490 once | "One agreed buyer question" |
| Agency Deadline Audit, $490 per client report | "Ten agreed buyer questions" |
| Fix Sprint, $3,900 ($3,410 after the $490 credit) | Scope and "one primary test agreed before payment: naming, own-domain citation or buyer-task completion" |
For a full baseline the method fixes 35 brand-free questions: "10 shortlist, 10 buyer-role, 10 use-case and 5 evaluation/pricing." The wording "is agreed before capture and frozen; any change opens a new baseline and ends the old comparison."
The clock starts at Ready. For Answer Repair, "The 48 elapsed hours start at recorded Ready: paid, the question and scope fixed, sufficient source facts, an approver named, and access and approval for Live." Then: "We confirm Ready within 60 minutes during business hours. If anything is missing, a member of our team contacts you directly and finishes it with you. If Ready still cannot be reached, you can cancel for a full refund." Business hours "are 08:00 to 20:00 Indianapolis Monday to Friday and 10:00 to 16:00 Saturday and Sunday. Ready and due times are recorded."
Stage 2: the measurement
The five engines "receive identical wording. The two Google products are recorded separately." A scheduled panel repeats each question three times on each engine, and the method keeps every observation.
Three rules govern what counts, and our guide to the three measured rates defines each base:
- "Empty, error and refused answers leave both numerator and denominator."
- "Every count shows its base and capture date. Below 30 observations, we print counts only. At 30 or more, rates include a 95% interval."
- "Presence is measured, tone is not."
How much is measured depends on the offer. The live question delivers "15 planned answers with receipts" within 24 hours of payment. Answer Repair captures "Five answers, one per engine, captured for that question at Ready, with every cited URL and the date." The Agency Deadline Audit schedules "ten questions × five engines × three runs = 150 observations." The Fix Sprint carries "Day 0 and day 30 evidence in the entry's country, with valid answers, exclusions, dates and bases stated."
Stage 3: the repair
The repair is a page or a source, built on facts your named approver has checked. Answer Repair is "One agreed buyer question and one new page or equivalent fix, delivered Live or as a ready-to-publish Handoff." The pages say: "Your approved repair goes live, or we deliver your chosen handoff, within 48 elapsed hours of Ready. Sources, the before-and-after receipt and the CEO note come with it."
A Fix Sprint builds "Six contracted pages or rewrites over 30 days, including any credited entry page." At day 7, "For a Sprint or Program, you get the first approved page batch, fixed fact record, publication and rollback log, known blockers and next batch."
Care and Program add outside work each month: "Each month we work the outside pages the five engines cite for your category: corrections, listings, profile claims and quotes offered to editors, each reported with its receipt."
Stage 4: the re-check
The re-check repeats the agreed questions on the same engines under the same method version. "A change to the questions, engines, collection or scoring opens a new version and a new baseline, and ends the old comparison."
At day 30, "A Sprint closes with six pages and the agreed day-30 measurement: pass, no-pass or coverage-failed, with refund status. A Program delivers twelve pages, a source-change log, buyer-path checks and a separate measurement report." When provider model releases fall between the two captures, we note them using our release annotation rules, and we never credit or blame a release for a change.
Delivery clocks, quoted exactly
| Offer | Clock, as published |
|---|---|
| Live question | "delivered within 24 hours of payment" |
| Answer Repair | "Due 48 elapsed hours after recorded Ready." |
| Agency Deadline Audit | "Agency Deadline Audit findings arrive within 48 hours of recorded scope confirmation." |
| Fix Sprint | "The first approved page batch is due at day 7 and the agreed test at day 30." |
| Care | "Integrity monitoring for up to 150 already-approved existing pages and two human hours a month." |
| Program | "Day 7 brings the first approved page batch; day 30 includes the source-change log, buyer-path checks and separate measurement report." |
Refund terms, quoted exactly
"If we do not deliver within 24 hours of payment, we refund the $19 in full."
"If we miss the deliverable or deadline, we initiate a full $490 refund within five business days. You keep the work. You may also request a full refund within 30 days of delivery."
"Agency Deadline Audit findings arrive within 48 hours of recorded scope confirmation. It is refundable in full within 30 days of delivery. We never contact your agency's client during the work or for twelve months after."
"Measured gain on the agreed test, or the full $3,900 back. You keep the work."
"Care and Program are monthly purchases agreed in writing before payment, with no automatic enrollment."
The pricing page also states that the $19 live question is credited in full against the $490 Answer Repair within 30 days for the same account. Terms are dated 26 October 2026, and "Orders placed before 26 October 2026 keep the terms shown at purchase."
What the framework does not promise
In the words of our offer pages: "We cannot make an engine name or cite you. One run is not a rate; answers change on a refresh. We report no composite score." The Fix Sprint page adds: "No promise of a rank, mention, citation, visit, lead or sale." Every finding is checked against its receipts before delivery, and Priya Nair, our delivery lead, reviews each Audit within 24 hours of delivery.
Sources
- Broadcastwell, Pricing, read 9 November 2026.
- Broadcastwell, Answer Repair, read 9 November 2026.
- Broadcastwell, Fix Sprint, read 9 November 2026.
- Broadcastwell, Methodology, method v1.1, read 9 November 2026.
Related: the RFP guide turns these terms into questions you can put to any vendor, and the completed-case format shows what a finished re-check reports, on a fictional sample. Our product documentation covers what you can do with our free tools before any of these stages, including the AI Shortlist Check browser extension, and our agency training path teaches agency teams to check a delivered report. Terms are defined in our AI search glossary.