What does our agency training cover?
Broadcastwell measures and fixes whether AI search engines name B2B software companies.
Run the free checkOur agency training covers four things an agency team needs before it puts our evidence in front of a client: reading an AI answer without overclaiming, approving ten buyer questions, checking a delivered report against its order, and handing the report to the client. It is free, takes about three and a half hours, and uses fictional practice files only.
Updated 11 November 2026.
The path strings together material we already publish. The lessons are open modules of Broadcastwell Launchpad; the preparation steps come from our agency onboarding guide, reviewed 6 November 2026; the practice report is the fictional agency workspace. This page puts them in order, adds exercises with answers, and says which parts are the agency's job and which are ours.
The path, in order
| Step | What your team does | Time | Where |
|---|---|---|---|
| 1 | Launchpad modules 1 to 4: read an answer, choose a question, use a dated Index, recognize variation | 85 minutes | Launchpad course |
| 2 | Launchpad module 6: match a need to an available scope, including one-time credits | 25 minutes | Same course |
| 3 | Open the fictional agency workspace and find the evidence behind one headline rate | 20 minutes | Fictional agency sample |
| 4 | Work through the four parts of the onboarding guide with its fictional example loaded | 45 minutes | Agency onboarding guide |
| 5 | Do the three exercises below and compare your answers | 30 minutes | This page |
| 6 | Optional: take the Launchpad assessment for a certificate of completion | about 1 hour | Launchpad certificate |
Steps 1 to 5 take about 205 minutes. The module minutes are the ones the course page lists.
What the report your team will check contains
The Agency Deadline Audit is $490 per client report. Per our for agencies page, it covers ten agreed buyer questions, five engines (ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode) and three repeats: 150 planned answers, with valid answers and exclusions reported separately. The report carries your agency's name and color, three prioritized fixes and one paste-ready change of 250 words or fewer. Your agency implements the change; full-page deployment and ongoing work are not included.
Three terms matter in training because staff repeat them to clients:
- The clock. Findings arrive within 48 hours of recorded scope confirmation. The hours are elapsed hours, so a weekend counts.
- The refund. Refundable in full within 30 days of delivery.
- The relationship. We never contact your client during the work or for twelve months after.
Our operating framework quotes every delivery clock and refund term across the ladder, and our service model shows which workstreams this report includes.
Who does which part
| Task | Your agency | Our team |
|---|---|---|
| Client brief: cover name, color, client, website, category, rivals | Supplies and checks | Records in the order |
| Ten buyer questions | Approves the exact wording through the named reviewer | Proposes a set from the brief |
| Capture and findings | None | Captures, checks each finding against its receipts, delivers within the clock |
| Delivery review | Checks the report against the order before forwarding it | Our delivery lead, Priya Nair, Management Consultant, reviews each report within 24 hours of delivery |
| The paste-ready change | Gets client approval for the facts, then publishes it | Writes it from facts the client can support |
Exercises
Each exercise uses the fictional company Kalvenor Systems (Sample data, fictional company). Nothing in them is a client result.
1. The deadline. Your reviewer records scope confirmation at 14:00 UTC on Friday 6 November 2026. When are findings due?
Answer: 14:00 UTC on Sunday 8 November 2026. The clock counts elapsed hours from the recorded confirmation, so the weekend is included, and the account's recorded time is the source, not the email that announced it.
2. The question set. A colleague proposes "Is Kalvenor good for field service teams?" as one of the ten questions. Keep it or replace it?
Answer: replace it for a shortlist test. A question that names the brand tests a different task from an unprompted shortlist. Use a buyer task instead, for example which field service software supports offline technician checklists, and keep wording, market and buyer consistent across all ten.
3. The review. A delivered fictional report shows "named in 9 of 15" for one question but its evidence file lists 14 valid answers and one failed capture. Accept it?
Answer: not yet. The base should be the valid answers, 14, with the failed capture listed separately and visible as a failure. Ask through the order's support route before forwarding the report. Our page on valid measurement explains why a failed answer is not a miss.
Checks before your team forwards a report
These six checks come from step 3 of the onboarding guide:
- Identity. The agency cover and client name match the approved brief.
- Scope. The ten questions, five engines and three repeats match the confirmed order.
- Evidence. Each result has a date, question, engine and answer receipt; valid and failed answers are separated, with the denominator shown.
- Action. Three fixes are prioritized, each with its source and reason.
- Copy. The paste-ready change is 250 words or fewer and uses facts the client can support.
- Handoff. The receiving team can open the report and its evidence files.
Record the order reference, delivery time, report version, reviewer and any open correction together. A later live answer is a new observation, not a promise that an engine will repeat the earlier result.
If your agency wants to refer work instead
Referring buyers to us is a separate route with its own application, agreement and safety step, set out on the Launchpad page. Training through this path creates no referral duties and no priority for paid work.
Sources
- Broadcastwell, For agencies, terms dated 26 October 2026, page last updated 2 November 2026, read 9 November 2026.
- Broadcastwell, Agency onboarding for a client visibility report, reviewed 6 November 2026, read 9 November 2026, including its fictional preparation example and fictional review record.
- Broadcastwell Launchpad, Foundations course, version v2026-10, module minutes, read 9 November 2026.
- Broadcastwell, fictional agency workspace, read 9 November 2026.
Related: our RFP guide, the completed-case format and our workshops.