What does our free AI visibility course teach?
Broadcastwell measures and fixes whether AI search engines name B2B software companies.
Run the free checkOur free AI visibility course teaches you to read what AI answers say about a company as evidence: what one answer records, why questions are repeated, what base sits behind a rate, which sources engines cite and how to tell whether a page change helped. It is five short lessons on these pages, sized to read one a day, with no form, account or fee.
Updated 11 November 2026.
Each lesson answers one question, uses real figures from the public Absence Index or the fictional Kalvenor sample (Sample data, fictional company), and ends with an exercise you can check yourself. Together they take about 22 minutes to read.
The five lessons
| Lesson | The question it answers | What you practice | Reading time |
|---|---|---|---|
| 1 | What does one AI answer tell you? | Separating named, cited and rival events | 4 minutes |
| 2 | Why ask the same question three times? | Reporting a company named in only some runs | 4 minutes |
| 3 | What is the base behind a rate? | Removing failed answers and reading a Wilson interval | 4 minutes |
| 4 | Which sources do AI answers cite? | Sorting cited sites by what you can act on | 5 minutes |
| 5 | Did a page change help AI answers? | Judging a change against untouched control questions | 5 minutes |
Read them in order: each lesson's exercise uses a habit from the one before. If you only have time for one, read lesson 3: a rate shown without its base is easy to misread, and the lesson shows how to find it.
Getting new lessons by email
The lessons live on these pages; we do not send them as an automated sequence. To get our new studies and lessons by email when we publish them, subscribe to the Broadcastwell newsletter at broadcastwell.substack.com/subscribe. Past issues are in the newsletter archive, and every dated piece we have published is listed in our article archive.
Who it is for
- Marketing and product leads who receive AI visibility figures and need to know which ones to trust.
- Agencies that report AI answers to clients and want a shared vocabulary.
- Anyone buying measurement, who can use the lessons as a checklist; our RFP guide turns the same habits into questions for a vendor.
The course assumes no statistics. Where a lesson uses an interval, it shows the counts first.
What the course does not cover
It does not teach page writing or technical fixes; those live in our practical guides and self-paced workshops. It makes no promise about rankings or results. For a structured assessment with a certificate of completion, the Launchpad Foundations course in our app has eight lessons and a scored assessment; it is free and separate from this one, and our Launchpad certificate page sets out its pass rule and how others can verify the result.
Sources
- Broadcastwell, Absence Index release 2026-09, published 23 September 2026, answers captured 22 and 23 September 2026.
- Broadcastwell, measurement method v1.1, read 9 November 2026.
- Broadcastwell, fictional Kalvenor sample, shown on our completed-case format page.
- Broadcastwell newsletter, archive, read 9 November 2026.
- Broadcastwell, Launchpad Foundations, eight open lessons, as described on our Launchpad page.
Related: every term the lessons use is defined in our AI search glossary.