How do you earn and verify a Launchpad certificate?
Broadcastwell measures and fixes whether AI search engines name B2B software companies.
Run the free checkYou earn the free Launchpad certificate by passing one automatically scored assessment: at least 20 of 25 questions, all five safety questions, and a structured case scored 6 of 8 with full accuracy and ethics marks. Anyone can then check that certificate at its public verification address, but only after the holder turns verification on. It is a certificate of completion, not an accredited qualification.
Updated 9 November 2026.
The certificate belongs to Broadcastwell Launchpad, our free evidence course. Its title, as issued, is "Broadcastwell Launchpad Foundations, certificate of completion", course version v2026-10, under learning terms dated 3 October 2026.
What you study first
All eight modules are open without an account. Our course page lists about three hours of guided learning and one hour for assessment and reflection.
| Module | Minutes | What you can do afterward |
|---|---|---|
| 1. Read an answer without overclaiming | 15 | Separate named, recommended and cited in one synthetic answer |
| 2. Choose a question that tests the claim | 20 | Tell a category question from a brand-seeded comparison |
| 3. Use a dated Index responsibly | 25 | Write a scoped observation from a dated research release |
| 4. Recognize variation before claiming change | 25 | Explain why one answer is not a trend or a causal result |
| 5. Use a free check as a starting point | 25 | Say what a narrow check can and cannot tell a buyer |
| 6. Match a need to an available scope | 25 | Explain the offer ladder and one-time credits accurately |
| 7. Make trust visible in an introduction | 20 | Use a clear disclosure and keep the buyer's choice intact |
| 8. Build a portable evidence case | 25 | Combine a scoped finding, a limitation and a proportionate next step |
The minutes add up to 180. Our own five-lesson course is a shorter reading path through the same habits, with no assessment.
The pass rule, in full
| Requirement | Threshold |
|---|---|
| Multiple-choice questions | At least 20 of 25 correct |
| Safety questions inside those 25 | All five correct |
| Structured case | At least 6 of 8 |
| Case accuracy and ethics marks | Both at full score |
| Who scores it | Automatic scoring; retakes draw on a bank of questions |
The case questions test the habits the modules teach. One asks for the defensible finding when a fictional vendor is named in 6 of 10 valid answers on one engine on one date; the right answer reports 6 of 10 with its scope and date and calls commercial impact unknown. Another asks how to handle the case material, and the right answer keeps it learner-owned, protects private data and discloses any real referral recommendation.
What enrollment keeps
You can read every lesson without an account. To sit the assessment you enroll, confirm you are an adult and accept the learning terms. We then keep a display name you choose for the certificate, your attempts and your completion record. Optional email updates and public verification are separate, unticked choices, and you can withdraw through your account.
What the certificate says and does not say
The certificate PDF is a private download from your account. Our learning terms state that it "is not accredited and guarantees no result, income, referral approval or employment." Completing it gives no priority in hiring or for referral work; those routes have their own terms on the Launchpad page.
How public verification works
Verification is off when a certificate is issued. The holder can turn it on for one certificate at a time, and turn it off again. When it is on, the certificate has a public address of this form:
https://app.broadcastwell.com/launchpad/verify/<certificate ID>
That page shows five fields and nothing else:
| Field shown | Example of what it holds |
|---|---|
| Display name | The name, initials or transliteration the holder chose |
| Completion title | Broadcastwell Launchpad Foundations, certificate of completion |
| Version | v2026-10 |
| Issue date | The date the passing attempt was scored |
| Random certificate ID | A long random identifier, not a sequence number |
The page also repeats that this is a certificate of completion, not an accredited qualification or a promise of results, income or employment.
Worked example. We requested https://app.broadcastwell.com/launchpad/verify/0000example on 9 November 2026. It returned HTTP status 404 and the heading "Verification unavailable", with the line "This record is private, withdrawn or does not exist." A real certificate that the holder has made public returns HTTP status 200 and the five fields above. A private certificate and a withdrawn one return the same "unavailable" page as an ID that never existed, so the page never reveals that a private record exists.
To check a certificate someone has shown you:
- Ask the holder for the verification address, not a screenshot.
- Open it and confirm the display name, the title and the version match what you were told.
- Treat "Verification unavailable" as unverified. The holder may have turned verification off; ask them to turn it on.
How this fits the rest of our learning
The certificate tests reading and judgment. Our on-demand workshops each end in a kept piece of work, and our AI search glossary defines the terms the assessment uses. Agencies training a team can follow the same modules in the order set out in our agency training path. All of our free learning material is listed on the resources page.
Sources
- Broadcastwell Launchpad, Foundations course, version v2026-10, module list, minutes and pass rule, read 9 November 2026.
- Broadcastwell Launchpad, Learning terms, version v2026-10, dated 3 October 2026, read 9 November 2026.
- Broadcastwell Launchpad, Privacy and withdrawal, read 9 November 2026.
- Broadcastwell Launchpad, verification route, requested 9 November 2026 with a sample ID: HTTP 404, "Verification unavailable".
- Broadcastwell Launchpad on this site, published 4 October 2026.