Which AI visibility workshops can your team take on demand?
Broadcastwell measures and fixes whether AI search engines name B2B software companies.
Run the free checkSeven AI visibility workshops can be taken on demand, at your own pace and without an account. Each one pairs a published guide with a worksheet, an exercise or a template, and ends with a piece of work your team can keep: a question set, a brief, a fact record or a re-check plan. Every workshop below lists its materials and how to use them without sound or scripts.
Updated 9 November 2026.
To ask for a session led by our team for your company, write to hello@broadcastwell.com with the workshop and your team's questions. We list no scheduled live events.
All materials are free. The guides and worksheets were published on 24 September 2026, the templates on 9 November 2026. Every example in them is fictional.
1. Choose the buyer questions worth measuring
You leave with ten agreed buyer questions, written without brand names and grouped by buyer role.
- Read: Choose ten buyer questions worth investigating
- Do: the buyer questions worksheet
- Compare: the ten-question buyer bank from the Manual
- Formats: text guide and worksheet; no video needed
2. Read one AI answer and its receipt
You leave able to say what a single answer supports and what it does not.
- Read: Read an AI answer without overreading it
- Watch: the "Read a receipt" demonstration, with captions and a text transcript
- Do: the interactive receipt exercise and the worksheet
- Formats: captioned video, text transcript, worksheet; the interactive exercise needs scripts, and the worksheet does not
3. Decide what an absence tells you
You leave with a decision for one question where your company was not named: investigate, refine the question or change nothing.
- Read: Your brand was missing. What does that actually tell you?
- Do: the missing brand worksheet
- Background: the three measured rates
- Formats: text guide and worksheet
4. Turn a finding into a brief
You leave with one filled content brief for one buyer question.
- Watch: the "Turn a finding into a work order" demonstration, with captions and a text transcript
- Do: the work order exercise, then the content brief template in Markdown or CSV
- Formats: captioned video, text transcript, downloadable template
5. Keep product facts consistent
You leave with a fact record that keeps sources, dates and open questions visible.
- Read: Keep product facts consistent without inventing certainty
- Do: the product facts worksheet
- Publish: the Vendor Facts File format, with a fictional example
- Formats: text guide, worksheet and a JSON example
6. Build a comparison page a buyer can trust
You leave with an outline for a fair comparison page, every fact linked to its source.
- Read: Build a comparison page a buyer can trust
- Do: the comparison page worksheet
- Formats: text guide and worksheet
7. Plan a fair re-check
You leave with a re-check plan: the same questions, engines and method version, and a rule for calling a change.
- Read: Connect published work to a fair recheck
- Do: the fair recheck worksheet and the content strategy template
- See the result: the completed-case format, on a fictional sample
- Formats: text guide, worksheet and downloadable template
Client training: the operating process in four sessions
When a client team starts work with us, these four sessions teach the process our operating framework sets out, one session per stage. Each session is a set of published pages, so a client team can take it before the first meeting, and each ends with a decision the team records. We added this path on 9 November 2026.
| Session | Framework stage | Read first | The team leaves with | Time |
|---|---|---|---|---|
| A | The question | Workshop 1 above and course lesson 1 | The buyer questions it will approve, without brand names, and the named approver on its side | About 45 minutes |
| B | The measurement | Course lessons 2 and 3 and our three measured rates | Agreement on what counts as valid, failed and excluded before any number arrives | About 40 minutes |
| C | The repair | Workshops 4 and 5 above and course lesson 4 | The approved facts the repaired page may state, and who signs them off | About 60 minutes |
| D | The re-check | Workshop 7 above and course lesson 5 | The comparison it will accept as a fair re-check, written down before the re-check runs | About 40 minutes |
Times are reading estimates for the linked pages plus the exercise; they are not measured. Our service model shows which offer includes which stage, so a team can skip a session its offer does not include. Agency teams follow the separate agency training path.
Before you start
The workshops work alone or in order. A team new to measurement can take 1, 2, 3 and 7; a team that already has evidence can start at 4. A team that wants a reading path first can start with our five-lesson AI visibility course, and anyone who wants an assessed record can take the Launchpad certificate. The short films in our webinar library, each 80 seconds or less, cover related topics, and our RFP guide turns them into questions for a vendor.
Sources
- Broadcastwell practical resources: guides, worksheets and demonstrations, published 24 September 2026, with their sources and editorial provenance.
- Broadcastwell content brief and content strategy templates, published 9 November 2026.