Where do we start with dealership software in AI answers?
Broadcastwell measures and fixes whether AI search engines name B2B software companies.
Run the free checkIn dealership software, CDK Global and DealerCenter were the names the engines gave most often in September 2026: 90 and 79 of 150 valid answers captured on 22 September 2026, among 22 checked dealership vendors. That record is where our offers begin; the work then measures, repairs and re-checks your own dealership questions.
Updated 9 November 2026.
We record ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode separately for every dealership question. We cannot make any of them name you; we can show what each said and fix what is wrong at its source.
The dealership record
| Dealership record, September 2026 | Value |
|---|---|
| Checked dealership vendors | 22 |
| Valid dealership answers | 150 of 150 planned |
| Excluded dealership attempts | none |
| CDK Global named | 90 of 150, 60.0% (52.0% to 67.5%); own domain cited in 13 |
| DealerCenter named | 79 of 150, 52.7% (44.7% to 60.5%); own domain cited in 23 |
| Tekion named | 76 of 150, 50.7% (42.7% to 58.6%); own domain cited in 20 |
| Top three share of all dealership vendor names | 245 of 633, 38.7% (35.0% to 42.6%) |
| Dealership vendors never named | 2 of 22 |
| Dealership answers with no cited entry | 2 of 150, 1.3% (0.4% to 4.7%) |
Dealership answers carried 1,307 cited entries: vendor sites took 21.7% (19.6% to 24.0%), review platforms 10.6% and directories and listicles 4.8%, while 55.0% fell in our "other" class of hosts with no single role.
Absences are covered on dealership software missing from AI answers, cited hosts on which sources AI answers cite for dealership software, and one vendor's dated answers on the CDK Global record.
Dealership answers by engine
| Engine | Valid dealership answers | Dealership vendor names | CDK Global named | Named most in dealership answers |
|---|---|---|---|---|
| ChatGPT | 30 | 115 | 15 of 30 | DealerCenter, CDK Global, Dealertrack |
| Claude | 30 | 154 | 20 of 30 | CDK Global, DealerCenter, Tekion |
| Perplexity | 30 | 122 | 15 of 30 | DealerCenter, CDK Global, Tekion |
| Google AI Overviews | 30 | 116 | 20 of 30 | CDK Global, Tekion, DealerCenter |
| Google AI Mode | 30 | 126 | 20 of 30 | CDK Global, DealerCenter, Tekion |
On dealership questions, Claude produced 154 checked-vendor names against 115 on ChatGPT. ChatGPT and Perplexity put DealerCenter first instead of CDK Global.
Offers applied to dealership software
| Offer | A dealership example |
|---|---|
| Live question, $19 once | "what is the best dealer management system for an independent used car dealer", or any dealership question you choose; three runs per engine, back within 24 hours |
| Answer Repair, $490 once | a repaired page for "what are the best alternatives to CDK Global" within 48 hours of Ready |
| Agency Deadline Audit, $490 per client report | an agency report on ten dealership questions like "Tekion vs CDK, which DMS is better for a franchise dealer"; 150 observations |
| Fix Sprint, $3,900 ($3,410 after the $490 credit) | six rewrites aimed at "best DMS for a dealer group running a dozen rooftops", tested at day 0 and day 30 |
| Care, $490 a month | each month, the review platforms that dealership answers cite, then the directories and listicles |
| Program, $5,500 a month | a dealership source-change log and twelve pages |
Every clock and refund term is quoted in our operating framework; the service model maps each offer to its workstreams.
Where dealership work starts
Reasoned. Only 21.7% of dealership citations went to vendor sites; most dealership evidence sits elsewhere. Review platforms held 10.6%, above the 9.5% median across the fourteen categories, so current dealership listings get checked early. With 55.0% of dealership entries in "other", we open each cited page before choosing one to work on. None of this is a measured effect of a change.
Sources
- Dealership category record, Absence Index release 2026-09, dealership answers captured 22 September 2026, DOI 10.5281/zenodo.22907695.
- Dealership rows of our citation bases, source classes, vendor concentration and exclusions, report DOI 10.5281/zenodo.23804758.
- Our pricing and method pages. All sources read 9 November 2026.
Related: compare dealership with thirteen other categories on our industry benchmarks, or read Claude visibility.